Packaging
•Physical container that holds the product
•Developing, designing & producing = 10% of retail price
•Functions of the package:
–Holds the product
–A selling tool…
1.Promoting and selling the product
–Remind, attract attention, create new sales
–Mixed Bundling – packaging different products & services together
–Price Bundling – 2 or more similar products sold together
شامل 11 اسلاید powerpoint
دانلود پاورپوینت Branding, Packaging and Labeling